The Many Faces of Joy

Orbea GAIN 22 - Launch Campaign

During the winter of 2022, we shot the launch of the new Orbea Gain, a new generation of hybrid e-gravel bike made to perform and bring joy to everyone. We chose the beautiful coast of Almería (Spain) to avoid the cold and enjoy its endless traffic-free roads and paths. With a wonderful cast of young riders willing to spend the whole day in the saddle, the plan was to capture their rides and their joy while discovering this magnificent area.

A mix of commercial and documentary campaign where fun was the goal. A few days full of long rides, great sunsets, and a fantastic crew.

My duties, apart from location scouting and planning the film shoot, included capturing all the stills for the campaign. In this case, I opted for a batch of Kodak Vision3 cine film, mostly developed and scanned by SILBERSALZ, combined with some digital shots for certain deliverables.