Photo & Video Production

Photo and video projects require more than a simple “book now” button or a fixed price list. They demand alignment. They work best when your needs and my vision come together naturally, when the project feels tailored to your voice, your values, and your goals. It’s not just about delivering images or films; it’s about building something that truly represents you and resonates with your audience.

Every project is different. Different challenges, different ambitions, different stories to tell. That’s why I believe collaboration is essential from the very beginning. We should feel like we’re on the same boat, moving in the same direction, with clarity and trust guiding the process.

Before we start a conversation, I invite you to take your time exploring this page. It will give you a clear understanding of how I am, what I value, and what you can expect from the journey. If what you see resonates with you, then let’s connect and start shaping your next project together.

Capturing the world through a camera

Photography has always been the root of my creative world. In 2010, after experimenting with cameras for some time, I decided to fully commit to it. Following two years of formal studies where I put countless hours working in analog labs. I launched my first long-term project, Piñón Fijo, a documentary essay exploring the fixed-gear scene in Madrid.

Since then, my vision of photography has continuously evolved and matured alongside me. As I’ve grown personally, my way of seeing and interpreting the world through a camera has grown with me.

My photography carries a strong human presence. It is deeply connected to nature and most often shaped by natural light in all its forms. These elements also define who I am beyond the camera. What I value most is the connection with people, with landscapes, with the atmosphere of a place; and photography becomes the bridge between all of them.

Simplicity is at the core of my approach. Unless a project requires otherwise, I prefer to keep my gear minimal. This gives me freedom, flexibility, and clarity. It allows me to focus on what truly matters: the story, the elements within the frame, the light, and the composition. Stripping things back often reveals what is essential.

I grew up shooting on film before transitioning into the digital world. That foundation shaped my discipline on set, the attention to detail, the respect for light, and the importance of planning. Film taught me to slow down and be intentional, and that mindset still guides my digital workflow today.

You’ll see it reflected in my color language: tones that are smooth and vibrant but never oversaturated, images rich in deep blacks, and highlights that gently fade to create a softer, more timeless feeling. The goal is not to overpower the viewer, but to invite them in.

If you’re looking for photography that combines authenticity, natural light, and a thoughtful visual identity, whether for a campaign, an editorial project, or a long-term brand collaboration, I invite you to explore the Overview or Commissions pages to better understand how we can shape your next story together

The Blend between motion and photography

Since I began my journey in photography back in 2010, video creation has evolved naturally alongside me. Filmmaking brings together photography and motion within a more complex and powerful structure, where every phase, from concept development and planning to production and editing, has the ability to completely shape the story and define its impact.

I started as a solo filmmaker in my early years, documenting fixed-gear races like the Red Hook Criterium. Those projects taught me how to move fast, adapt to unpredictable environments, and capture authenticity in motion. But it was in 2018, when I co-founded NVCR.STUDIO with Quique Bueno, that I truly understood the full potential of cinematic storytelling as a strategic tool for brands.

Since then, we’ve developed a diverse body of work where storytelling, branding, sport, and photography merge into carefully crafted visual narratives. From fashion films for Vertex London and GRC Cycling to global launch campaigns for flagship Orbea models such as RISE, VIBE, and GAIN. We’ve also produced documentaries around ultra-cycling events like Badlands, as well as original series including PACHAMAMA and TRAIL TALES.

Each of these projects shares the same foundation: a clear creative vision, strong client collaboration, and the ability to assemble the right professional team for each production. Great films are never the result of one person alone, they are built through trust, precision, and the collective talent of dedicated professionals. None of this would have been possible without collaborators such as Ivan Arribas, Alejandro Cubino, Laura Bueno, Gianfranco Tripodo, Ruben Durán, and the team at Walden

If you’re considering developing a photo or video project and are looking for a partner who understands both the creative and strategic sides of production, I’d be glad to explore your idea with you. Take a look at the Process Behind Images page to understand how we can shape your vision from concept to final delivery, and let’s start building something meaningful together.