The Wolf Man
This time I was in charge of shooting the stills of the new Orbea Gain 23 campaign. Together with the team of NVCR.STUDIO we build up a whole story around this bike and how fun it could be a holiday week among friends.
We selected the a beautiful location on the Tropical Coast in Spain where mountains meet the sea and the options of sneaky roads and amazing climbs are endless.
The claim was The Many Faces of Joy, so we focused on pure friendly rides with lots of fun, scenic views and a bit of performance.
I shot the campaign in both, digital and 35mm film, using SILBERSALZ 35 250D and 500T film developed and scanned by Silbersalz. This film is Kodak Vision 3 what gives a beautiful cinematic look with an incredible dinamic range on the highlights and smooth tone transition.
If you want to go a bit more in depth on this project you can visit:
The Many Faces of Joy - NVCR.STUDIO
Client: ORBEA
Produced by: NVCR.STUDIO
Film Director: Quique Bueno
Photographer: Mario Cranks
Assistant: Ivan Arribas Martinez
Riders: Zoe Calhoun, Isma Lopez, Jùlia Díaz, Simon Villmov , Virginia Cancellieri
During the 2023 edition of the RedBull X-Alps I was in commissioned by NOVA Paragliders to follow their athlethes during the longest Hike and Fly race on earth. The work during the next 12 days was a mix between hiking up with the athletes in search of a take off, drive for more than 400km per day and take as many images as possible to feed the social networks of the brand. One of the highlights of this expereince was to witness the take offs at Tre Cime in the heart of Dolomites, where I was able to shoot Tom the Dordolot among others and get on of my favorite images of the race. My images are mainly focused on NIck Donini who got ahead of the race and our team was in charge to follow all his steps.
Event: Red Bull X-Alps
Client: Nova Paragliders
Team: Agata Dominguez & Mario Cranks
Our second assignment inside Trail Tales, was to develop the whole production around the story of a family of shepherds who live in the heart of one of the most iconic mountain ranges of the Basque Country, Aizkorri-Aratz natural park.
In this case my role was way more into filmmaking as a camera operator and co-director togehter with Quique Bueno. But I want to showcase some of the images I came up with during this project.
For me, this project was one of those were I felt really close to the story because it has everything I can realted to. Mountains, traditional works, a beautiful story and a good Mountainbiking scenery.
Shot in 35 mm on Kodak Portra and Kodak Tri-X.
For a more detailed case you can visit:
Client: ORBEA
Directed by: Quique Bueno & Mario Cranks
Photographer: Alejandro Cubino
Riders: Igor Escudero, Lierni Lekuona, Antonio
During many years I have been documenting and shooting many of the Belmez team adventures. This brand is all about bouldering, surf, exploring and going against what is stablished by the mainstream.
This images represent the authentic spirit of the brand in many different scenarios as Chironico, Sustenpass, Cabo Negro, Hoya Moros or El Fitu
In October 2023 we shot in Madrid a new campaign for GRC Cycling. We based the photoshot in a more fashion oriented style without loosing the essence of riding in the city.
Produced by NVCR.STUDIO
Client: GRC Cycling
Models: Jùlia Diaz & Eloy Barja
Still Photo: Quique Bueno and Mario Cranks
Video: Quique Bueno & Mario Cranks
Assistant: Laura Bueno
Maite is a premium campervan company based in the Basque Country, Spain. In this case I helped them to build up a more solid image for the brand enchancing their main product and its chareacteristics. We focused every photo session in a mix between product images and lifestyle.
Client: Maite Activity
During this assigment for Quadlock the main goal was to give this content an authentic look, so users can really feel what this products are capable of.
We embark in a bikepacking trip of 3 days around Sierra Negra in Guadalajara, Spain. Where we have the opportunity of testing and shooting the products in real terrain.
This work was a beautiful mix between work and living our own lifestyle while documenting it.
Client: QUADLOCK
Worlwide Passionates is a capsule collection developed by HONEST in collaboration with NVCR. This collection was made for all the those who live for their passions.
For this campaign I showcased different persons doing what they love in the scenery and area that they are more comforatble in.
A bond between fashion, documental and action that I loved to work in.
Tattoo Artists: Borja de la Mada & Jhonnie Madrid
Yogui: Alicia Cano - NordicYogui
Fixed Gear: Carlos Mejino
Mountain: Mike V. Calleja